Role
Brand Design · Art Direction · Gen AI
Reframing a Health-Tech Brand
Actxa was evolving beyond its B2B roots to connect with consumers through everyday health and wellness. I helped shape this transition through a more lifestyle-driven visual language, bringing together brand identity, art direction and product storytelling to make health technology feel more approachable.
AI As Part Of A Creative Process
I integrated AI into my creative workflow to expand art direction and develop a cohesive visual identity.Combining AI-generated imagery with refinement allowed me to explore diverse visual directions while maintaining a consistent brand language across ongoing marketing campaigns. Here I am showcasing mutilple aspects of AI-workflow such as batching, assets creation for videos and pipeline workflows from static image to video generation.
One Brand - Across Every Touch Point
Translated the visual direction into a connected brand experience across the website, e-commerce platforms and social channels.
AI-Driven Socials & Campaigns
Using AI to push the boundaries of product and lifestyle imagery, I developed premium visual content for Actxa’s paid ads and organic social channels. Each visual was carefully directed and refined to deliver a cohesive brand experience, bringing consumer-facing campaigns to life with greater creative flexibility.
