Role
Art Direction . Motion Design
Developed the visual identity for Raffles City’s
Spring/Summer campaign, New Bloom.
I crafted a
striking key visual (KV) for SS23, blending floral
motifs with digital VFX to evoke a whimsical,
dreamlike world.
Key Visuals
Key Visuals Adaptations
Key Visual Video
Filling the scene with real flowers as well as placing synthetic flowers in post, to create a whimsical and floral mood for the spring.
End Frame
Watch the full video here