Art Direction/ Motion Design
Developed the visual identity for Raffles City’s
Spring/Summer campaign, New Bloom.
I crafted a
striking key visual (KV) for SS23, blending floral
motifs with digital VFX to evoke a whimsical,
dreamlike world.
Key Visual
Key Visual
Key Visual Adaptations
Key Visual Video
Filling the scene with real flowers as well as placing synthetic flowers in post, to create a whimsical and floral mood for the spring.
Key Visual Video (9:16)
Endframe
You can watch the full video here~