Art Direction/ Motion Design
Produced and animated UOB’s 2025 Gala video for
its partners and their teams—celebrating key
milestones and shared successes.
Tasked with distilling complex information into a
compelling narrative, I crafted engaging animations
that highlighted achievements while inciting
excitement and unity.
Here are some frames from the video~
Here are some frames from the video~
Key styleframes
The direction of a stylish club experience was developed using elements like pink rose gold gradients, black and white marble textures, etc.
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Introduction to chapters & partner’s logo reveal
Partner’s logo are key sections in the video, I wanted to create each moment to be impactful and unique.
The direction of a stylish club experience was developed using elements like pink rose gold gradients, black and white marble textures, etc.
Introduction to chapters & partner’s logo reveal
Partner’s logo are key sections in the video, I wanted to create each moment to be impactful and unique.
Data & Statistics
Important statistic and date are often key components in the video but often dry and boring.
Hence highlighting key numbers using the rose gold gradient to give a quick but succinct frame.
Important statistic and date are often key components in the video but often dry and boring.
Hence highlighting key numbers using the rose gold gradient to give a quick but succinct frame.
Outro
