Role
Art Direction . Motion Design
Produced and animated UOB’s 2025 Gala video for
its partners and their teams - celebrating key
milestones and shared successes.
Tasked with distilling complex information into a
compelling narrative, I crafted engaging animations
that highlighted achievements while inciting
excitement and unity.
Key Styleframes
The direction of a stylish club experience was developed using elements like pink rose gold gradients, black and white marble textures, etc.
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Chapter Dividers & Logo Reveals
Partner’s logo are key sections in the video, I wanted to create each moment to be impactful and unique.
Data & Statistics
Important statistic and date are often key components in the video but often dry and boring.Hence highlighting key numbers using the rose gold gradient to give a quick but succinct frame.
Outro
