Art Direction/ Illustration
Find Your Folks @ Jalan Besar
Developed and produced the key visual for a street festival in conjunction with Singapore Design Week.
For this project, I designed the key visual for a street festival centered on music, art, culture, and people.
Set across Jalan Besar, the event unfolds as a vibrant two-part celebration of creativity and community.
My work also included developing both key visuals and alternate key visuals, adapting the primary visual for multiple formats, and producing additional assets such as vinyl wall decals.
Brand Guide
The brand guide showcases the cheeky and playful aspect of the event while also showing unique colours and characters.
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Characters
The festival comes alive through characters that capture the essence of Jalan Besar, from elderly uncles with their newspapers to teens hanging out at stylish cafés.
Together, they reflect the rich mix of people that shapes the area’s identity.
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Key Visual
Through the key visuals, I conveyed both the lively crowds and the energetic, bustling spirit of Jalan Besar.
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Various adaptations for different platforms.
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Developed and produced the key visual for a street festival in conjunction with Singapore Design Week.
For this project, I designed the key visual for a street festival centered on music, art, culture, and people.
Set across Jalan Besar, the event unfolds as a vibrant two-part celebration of creativity and community.
My work also included developing both key visuals and alternate key visuals, adapting the primary visual for multiple formats, and producing additional assets such as vinyl wall decals.
Brand Guide
The brand guide showcases the cheeky and playful aspect of the event while also showing unique colours and characters.
Characters
The festival comes alive through characters that capture the essence of Jalan Besar, from elderly uncles with their newspapers to teens hanging out at stylish cafés.
Together, they reflect the rich mix of people that shapes the area’s identity.
Key Visual
Through the key visuals, I conveyed both the lively crowds and the energetic, bustling spirit of Jalan Besar.
Various adaptations for different platforms.
Alternate Key Visual
Another alternate key visual for festival usage was created using the same elements but bolder and louder.
Misc Deliverables
Bringing the characters to life at Find Your Folks! Literally!
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Bringing the characters to life at Find Your Folks! Literally!
Thank you for viewing :)