Art Direction/ Graphic Design
Assist the development and execution of monthly content strategies for Active Parents SG’s social media platforms.
Conceptualised and pitched engaging content ideas to internal stakeholders and clients, ensuring strong brand alignment and audience engagement.
While working on the Active Parents SG account,
I was responsible for producing static visuals as part of the campaign deliverables.
Assist the development and execution of monthly content strategies for Active Parents SG’s social media platforms.
Conceptualised and pitched engaging content ideas to internal stakeholders and clients, ensuring strong brand alignment and audience engagement.
While working on the Active Parents SG account,
I was responsible for producing static visuals as part of the campaign deliverables.



In addition to campaign visuals, I also
designed educational posts aimed at
equipping parents with tips to encourage
a more active lifestyle for their children.
(excerpt from a carousel)



(excerpt from a carousel)


