Art Direction/ Motion Design
Collaborating with Practice Theory, I crafted a dynamic video to unveil Beachbody's groundbreaking sole technology, Voom. The video highlights the innovation's unparalleled environmental durability, capturing its performance across various terrains and conditions.
By blending visually striking elements with compelling storytelling, the launch video celebrates Voom as a leap forward in functional, durable, and performance-driven footwear technology. This project underscores the synergy between innovation and design, bringing Beachbody's vision to life in an impactful way.
